Copywriters who practice direct response copywriting are conversion experts – they write highly reader-focused copy designed to elicit an immediate response or action from the reader. Some copywriters are equally capable in branding, marketing, advertising and selling. In contrast, copywriter refers to a writer of copy (promotional content). A copyrighter is a person who secures copyrights. Copyrighting refers to securing a creator’s exclusive legal right to his or her work. 'Copywriting' often confused with 'copyrighting'Ĭonfusing copywriting with copyrighting is a common misunderstanding that’s important to clear up. In much the same way as a scriptwriter is a writer of scripts, a copywriter is a writer of commercial writing – called copy – that converts readers to customers. While the term ‘writer’ covers all types of writing – from screenwriting to novel-writing to poetry-writing, copywriting is a specific business discipline. If you want to hire a copywriter on a project basis, searching for any of “copywriter”, “copy writer”, or “freelance writer” on Google or LinkedIn can lead you to the one that’s right for you.
Copywriter, copy writer, freelance writer
